Marvin Gaye’s 1971 masterpiece revisited

Following hits that made him a household name in the ’60s, Marvin Gaye released the concept album ‘What’s Going On’. The album was his second to achieve the top spot on the Billboard Hot 100. It spawned three top-ten singles becoming the first R&B album to do so. 52 years after its release it is heralded as “The Greatest Album of All Time”. Read SluttyVinyl’s “Great Albums Explained: What’s Going On”, and delve into Marvin Gaye’s magnum opus.
Background
The 1960s and early ’70s were times of profound social and political upheaval in the US. Civil rights struggles, anti-war protests, environmental concerns, and urban decay captured the emotions and frustrations of a nation divided. While most entertainers were mum on politics, many felt restrained due to not being able to voice their opposition. However, the American landscape at the end of the ’60s was so volatile that many entertainers created protest songs. Even Elvis Presley recorded “In The Ghetto” as a nod to the struggles of the inner city.
Controversy

Marvin Gaye entered the ’70s in a deep depression following a tumultuous prior decade. He also grieved the loss of fellow musical collaborator and label mate Tammi Terrell. Though hailed “Prince of Motown” scoring 10 top-ten hits on the Billboard charts, Gaye’s lack of creative control over his music and image vexed him. Motown founder Berry Gordy’s strict anti-political policy on his talent roster created tension with Gaye. The two squabbled over what would become ‘What’s Going On’ due to its song topics and unconventional recording methods.
Renaldo Benson of the Four Tops originally wrote the album’s title track. Gaye accepted the song in exchange for co-writing and producing credits. Upon completion and submission, Gordy frowned at the song acknowledging concerns about public reception and dated sound. The song was secretly released becoming an instant success to Gordy’s surprise.
Reception
What’s Going On 50th Anniversary Vinyl available here!
Upon release, the album received critical acclaim. Various critics praised its lyrical content on climate change, police brutality, and anti-war themes. Songs like “Mercy, Mercy Me (The Ecology)” and “Save The Children” resonated with audiences for their conscience lyrics and relativity to the times. Three singles went to the top ten of the Billboard charts making “What’s Going On” the first R&B album to do so. In subsequent years it has topped many lists as “The Greatest Album of All Time”.
Retrospective

The album’s longevity was not originally recognized. Fast forward to the 21st century when mass shootings, police brutality, and global warming dominate headlines across various nations; the song topics resonate more now than ever before. In a world post-George Floyd, the album’s title becomes a riddle that leaves listeners to wonder will the question ever be answered.
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